Marriott International Business Strategy Analysis

Abstract For nearly 88 years, Marriott International has been acknowledged as one of the most impressive hotel in the hospitality industry that offers thousands hotels, resorts, and conference centers. Through the years, the Marriott brands have evolved to provide styles of accommodations, ranging from the casual to the very elegant. Its mission is to provide the best possible lodging services experiences to customers across the United States and around the world. Marriott International success is built on its reputation. Marriott International employees have specific expectations and responsibilities that are required to be met on a regular basis; therefore, employees are tested on their values, beliefs, and judgments. Marriott understand in order for an employee to reach these expectations, management must be lead by example. This case study will illustrate the values Marriott Intentional used to guide their company toward achieving this goal of success. Introduction Based in Bethesda, Maryland Marriott International Incorporated is ranked number 80 among the 100 Top Most Powerful Brands by Tenet Partners. Founded in 1927, Marriott International has become one of the leading companies in the hospitality industry. They operate or franchise over 3,800 properties in 72 countries and territories with approximately 325,000 employees (CSR Profile of Marriott International, Inc., 2015). Its hotels include such full-service brands as Renaissance Hotels,Show MoreRelatedMarriott International1732 Words   |  7 PagesAnalysis of Marriott International: A closer look Marriott International was founded on May 15, 1927 by J. Willard Marriott in Washington D.C. It started out as a root beer stand which grew into a chain of restaurants and hotels (Marriott International Inc., 2013). Now Marriott International has around 3,150 properties for lodging in the United States and 67 in other countries (Marriott International Inc, 2012). 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